Website or Apps Design Tips And Avoid SEO Mistakes
SEO is not the name of a strategy which is conducted only by its experts. Rather, it runs and flows through a different perspective, including content marketing, social media marketing or UX, etc. However, it is only logical to consider web designing aspect in relation to the right SEO (Learn What is SEO).
It might come into one’s mind that it would be impossible for a search engine to decode and determine what kind of designing is entitled to higher search ranking. But the truth is totally contrary to it. Search engines like Google, Yahoo and others are continuously fine-tuning their search algorithms regarding web designing aspect. And how does it harm the experience of visitors? Similarly, the algorithms are being updated regularly in this regard. To ensure that your website or app is not the one that is demoted from top ranks just because of poor design, we have piled up some of the most influential tips and tricks.
Effective usage of graphics:
The utmost step for the purpose of SEO of the image is to ensure that the web design and content material are included in images on a priority basis. Research studies tend to show that the content which comes with at least one image outnumbers the content with no picture. So, be sure to render a bit of additional time in inserting an image into the layout.
Never overstuff with a lot of graphics:
This step works as a counter step the previous one, as they say, an excess of anything is bad. While insertion of one image might offer a great boost to your search rankings. At the same time, using a lot of them can be counterproductive and portray a negative impact on your SEO. However, the right amount of the images and its understanding is vital which could be more easily understood through the assistance of a specialist. And hiring a specialist could help you in reaching a conclusion that how much of the images are helpful for your kind of content and its accurate SEO.
Never embed meaningful content inside the images:
The importance of this step is quite pivotal. In the end, the images are great to catch the eye of the reader. While on the other side images could also be purposeless to show to them who are unable to view. And as we know, neither search engines nor the crawler is able to approach the text in the image and even some specific certain users have similar trouble. So, in such a scenario, having the main text, such as heading or items in standard HTML format is the right practice.
Giving the right filenames to the images:
The filenames of the images tend to provide the search engines with the right insights regarding content possessed by every image. Hence enabling the search engines to utilize the information for the purpose of allocating the right rankings. So, instead of using a filename like “image1921. Jpg”, something more like “Technical-tool. JPG” would be more meaningful and descriptive for the search crawlers.
Give equal importance to alt text:
Basically, the ALT feature is too brief and describe the contents of an image to search crawlers and engines. Where you can enhance the original description made while keeping a filename for improving the SEO as a whole. It goes without saying that when we give great importance to the filename. At the same time, the ALT text features must not be overlooked and should be kept in due focus equally well.
SEO optimization for mobile:
It is one of the significant and differentiating factors between good and bad SEO and trended in the most common mistakes charts of recent years. According to research, around 85% of mobile users seek retail and other similar information on a monthly basis. Whereas around half of them tend to end the session with a website in the case if it is not designed in a mobile-friendly manner. Consequently, Google and other search engines have opted to grant the mobile, responsive websites with higher rankings than the others over the years.
Do not go for only a “mobile” website:
While the mobile-friendly website is truly important. At the same time, it should not be only for mobile users until there is a specific requirement to do so. By developing your website in compliance with both web and mobile compatibility could not only lead to a separate allocation of budgeting. But also tends to be an SEO mistake, causing a divide of search ranking between mobile and web, plagiarism and same content issues and redirection problems.
Loading speed should be the preference:
In late 2017, a study indicated that each one-second delay in the loading of the web page could lead to poor customer satisfaction by a whopping ratio of around 20%. Super quick web response is the tremendous factor of standard and quality of consumer experience and search engines are totally aware of the same.