The event organizers and the marketing professionals focus a lot of their energy trying to impress the trade show attendees as they vary from designing the best custom or modular exhibition stands to offer the most exciting and innovative exhibition services.
One of the emerging trends that have been seen is the increased adoption of beacon technology in the past few years.
However, before you can actually set your exhibition marketing budget, there are a few things you will need to consider, the various different aspects that go into modular exhibition system.
We have compiled an essential budget checklist for exhibition stands and services so that you avoid being caught out by any surprise costs.
1. The Exhibition Space
The exhibition space at an event is the first cost to consider. The average exhibition space allocated to marketers is 100 square feet, depending on your plans and goals, you may need more or less than this which will reflect in your total budget while designing a modular exhibition stand.
2. Stand Design
You also need to have a thought about the different types of exhibition stands and the various design elements that you want next.
The modular stands being the cost-effective, reusable and easy being set-up they are the most popular option. However, if you want to pack a bigger punch, you may need to pay more for a custom built stand.
3. Exhibition Prints
Another important consideration is the value of printed graphics and your message. Big, bold and informative are the most effective way of getting the message across.
You want to target the person at the front of the queue and the back of the queue. Considering Posters, Roller Banners, PVC Banners, flyers, and other printed graphics to really make your message stand out.
4. Exhibition Transport
You also need to actually get all of the equipment to the location, in addition to the cost of the stand and its associated services.
As a result, you will need to factor in the cost of transport to and from the venue. Typically, it will cost less to transport portable roller banner stands and compact posters compared to custom stands.
5. Staff Wages
The next budgetary consideration involves the staff. The number of workers, their salary, refreshments? Do they need accommodation? And transportation, how are they getting to (and from) the exhibition?
6. Marketing before the Event
Highlighting the importance of pre-event marketing as approximately 70 percent of the trade show attendees plan a list of the booths that they wish to visit in advance.
You will need to allocate money towards these efforts so that you can reach out to people via social media, traditional advertising in trade publications, etc through your modular stand design.
7. Takeaway Handout
You should consider the handouts such as the leaflets, business cards, catalogs and other materials which is the other budgetary consideration.
Furthermore, you may also wish to give out samples of some of your products, so that attendees can try before they buy.
Today we are going to look at the ways the trade shows can use the technology to grab in the attention of the attendees in this article.
Faster Check-In or Registration
You never get a second chance to make a first impression, and in the case of trade shows, the first impression is often a check-in or registration process.
When you start to improve the speed and the overall efficiency of this part of the day, the beacon technology can help get your event off to a good start.
Catching the Attention of Passers-By
Perhaps the most obvious and effective use of beacon technology during exhibitions is to send alerts to people when they move into a particular area of the trade show floor.
Beacons can be installed in either custom or modular display system and configured to send messages to people who move into close proximity with the help of an app.
Redirecting Traffic at Crucial Times
While capturing the attention of those close to a particular part of the trade show is the most common use of beacon technology, it can also be used to re-direct people at key points during the event. Deployed in this way, beacons can help to ensure that attendees don’t miss out on important moments.
Beacons for Gamification Purposes
One of the most interesting uses for beacon technology within the events arena, especially in terms of enhancing the experience for attendees, is the role it can play in gamification.
Location-based gamification has exploded in recent years, with the most obvious example being Pokemon Go To provide an example of beacon technology in action in this way, the Consumer Electronics Showcase event in Las Vegas made use of beacons to create a scavenger hunt game with rewards offered to those who completed the challenge.